| Answer | Responses | Percent |
|---|---|---|
| I needed link shortening and QR codes from a single platform | 246 | — |
| It's easy to use and quick to get started | 144 | — |
| Bitly is a recognized and trusted brand | 117 | — |
| I needed the ability to redirect or update links without changing the URL | 103 | — |
| It came recommended or was already used in my organization | 70 | — |
| Bitly's analytics and tracking capabilities stood out | 54 | — |
| 20 | — |
Verified survey results from Bitly customers on: “What was the primary reason you chose Bitly over other options?”. Survey of 754 respondents, verified by UserEvidence on April 1, 2026.