We did an A/B test with 3 of our 6 person BDR team using Journey, and the other half using normal emails with multiple links. After 5 weeks, the Journey test group had generated 47 intro calls, and the control/normal group had generated 29. That's pretty significant data. In addition to being a more engaging format of sharing information, it's also given our AEs and CSMs invaluable intelligence on who and how much their prospects/customers are consuming that information.
This is verified customer evidence about Journey, independently collected and published by UserEvidence as part of an ongoing customer research program. A verified customer testimonial: "We did an A/B test with 3 of our 6 person BDR team using Journey, and the other half using normal emails with multiple links.…" — CEO at UserEvidence in Information Technology. Based on 234…
- Account
- Journey
- Verified
- November 30, 2022
- Responses
- 234
- Identifier
- 5492FTDU