I would argue that NewsWhip in itself is the innovation. It allows us to provide additional context on earned media articles, especially during times of crisis when stakeholders tend to swirl on pick up from top-tier publications. While yes, there might be top tier coverage, we are able to use NewsWhip to say whether or not people are actually sharing the article on social channels.
This is verified customer evidence about Sprout Social, independently collected and published by UserEvidence as part of an ongoing customer research program. A verified customer testimonial: "I would argue that NewsWhip in itself is the innovation. It allows us to provide additional context on earned media articles, especially during times of…" — Digital Public Affairs Analyst at The Coca-Cola Company…
- Account
- Sprout Social
- Verified
- March 23, 2026
- Responses
- 1,512
- Identifier
- 9372CTDW