Bitly has significantly improved our ability to track and optimize marketing campaigns. By using UTM parameters and shortened links, we have increased click-through rates by 12% and identified the most effective communication channels, leading to a 20% improvement in conversion rates. Additionally, link tracking has allowed us to allocate our budget more efficiently, reducing spend on underperforming channels. The ability to monitor and analyze campaign performance in real time has streamlined our decision-making process and improved overall marketing effectiveness.
This is verified customer evidence about Bitly, independently collected and published by UserEvidence as part of an ongoing customer research program. A verified customer testimonial: "Bitly has significantly improved our ability to track and optimize marketing campaigns. By using UTM parameters and shortened links, we have increased click-through rates by…" — Digital Marketing Manager in Information Technology. Based on 10692…
- Account
- Bitly
- Verified
- July 9, 2025
- Responses
- 10,692
- Identifier
- 5677CYLM